
Now, in all fairness, a company has all the right to change whatever they deem necessary within their product line up, right? I’m talking about East African Magazines. These guys revived this mag called ‘Drum’. Drum was a social magazine from them days which petered out and was forgotten for a while until EAM got in the mix and started Drum out as a social magazine targeted at the B1 demographic downward. The magazine came out twice a month, giving a run down of the happenings that would interest these people, some gossip and some profiles on local ‘celebs’ (and I use this term very loosely). And it cost 100 bob.
And then this lady called Jackie Thom got in the mix.
Jackie Thom is a bab. Like seriously. I’m talking polo, poncy teatime, golf, country clubs, expensive crap fashion etc. she comes and takes over as the editor and turns Drum into this super ‘come-with-me-my-balling-friends-and-let’s-appear-on-the-pages
-of-this-publication-that-I
-now-run-as-my-own-personal-social-diary’ crap.
The whole demographic of the magazine changed overnight. From events that the majority of Kenyans can relate to, to some socialite nonsense like who had afternoon tea at some jungu’s digz in uko Karen or some shit. Or who was seen at the Nairobi Polo Grounds. Polo! It’s not that I hate Polo (OK, fine, I think hockey on horses is bloody stupid), but the magazine was for the mwananchi for crying out loud. And the mag is now 200 bob. Bitch!
I like the original Drum. It was interesting, easy to read and informative. Now its boring, stuck up and full of shit 90% of Kenyans cannot relate to. At all.
I wonder how long the beat can last. The current drummer will probably not want to break a sweat and stain their (poncy African married to some odiero) designer dress before dinner.
And then this lady called Jackie Thom got in the mix.
Jackie Thom is a bab. Like seriously. I’m talking polo, poncy teatime, golf, country clubs, expensive crap fashion etc. she comes and takes over as the editor and turns Drum into this super ‘come-with-me-my-balling-friends-and-let’s-appear-on-the-pages
-of-this-publication-that-I
-now-run-as-my-own-personal-social-diary’ crap.
The whole demographic of the magazine changed overnight. From events that the majority of Kenyans can relate to, to some socialite nonsense like who had afternoon tea at some jungu’s digz in uko Karen or some shit. Or who was seen at the Nairobi Polo Grounds. Polo! It’s not that I hate Polo (OK, fine, I think hockey on horses is bloody stupid), but the magazine was for the mwananchi for crying out loud. And the mag is now 200 bob. Bitch!
I like the original Drum. It was interesting, easy to read and informative. Now its boring, stuck up and full of shit 90% of Kenyans cannot relate to. At all.
I wonder how long the beat can last. The current drummer will probably not want to break a sweat and stain their (poncy African married to some odiero) designer dress before dinner.







